Discover Your Custom Research Solution

At WestGroup Research, we create custom solutions for your organization. Our toolbox extends beyond the traditional. We have six-decades of experience employing an ever increasing variety of research methodologies and often recommend a multi-mode approach. We will create a business solution to fit your unique needs.  We are committed to delivering “the truth” despite how challenging it can be to uncover in this survey saturated world.

Data in a vacuum doesn’t do you any good. You need somebody who can decipher what it means.

Listed below are a variety of processes and approaches we use to craft research solutions for your business needs.


  • Advertising Pre / Post tests
  • App Usability and Effectiveness
  • B2B
  • Brand / Image
  • CLASS Analytics©
  • CLASS Reports Dashboard©
  • Communications / Media
  • Creative Testing
  • Customer Experience
  • Customer Segmentation
  • Employee Engagement
  • Mock Juries
  • NPS / Net Promoter Score
  • New Product / Product Testing
  • Panel Management
  • Public Opinion / Social Research
  • Text Surveys
  • Transaction-based Research
  • Website Usability

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Arizona is the “Parent Choice Capital of the World” as it relates to public education. To better compete for students we first needed to determine the market interest for program ideas.  WestGroup Research helps us gauge our community’s interest enabling us to add program and specialty schools that have helped us continue our enrollment group.  Overall, the annual surveys conducted by WestGroup have proved to be valuable tools and they are well worth the time, effort and expense. They have helped us make good decisions and avoid costly mistakes on several occasions.

– Terry Locke, Director of Communications, Chandler Unified School Districts