Welcome to WestGroup Research

No matter the size or scope of your market research project, our success hinges on our relationship with our clients: you! We have a proud history of working with most key government and corporate entities in Arizona since 1959. Sixty years later, we are the largest full service market research firm in the Southwestern United States, serving a domestic and international client base.

Original and Comprehensive

Headquartered in Phoenix, Arizona, WestGroup Research is the Southwest’s original and largest full service market research company. We invite you to spend a few minutes finding out why organizations like The Arizona Lottery, Salt River Project, Atlas Copco, and Massage Envy repeatedly partner with WestGroup Research for strategic involvement in their market research initiatives.

Our Mission

  • Provide research-based solutions that contribute to our clients’ success
  • Be a dynamic and innovative company when searching for solutions to the challenges our clients present
  • Dedicate ourselves to empowering growth, teamwork and organizational vitality

Our outstanding focus group facilities and highly qualified senior researchers cannot wait to connect with you. Need help choosing a project director? Contact us, and we’ll help you find the one who is best suited to your unique research needs.


We NEVER need to wonder or worry if WGR is on top of our priorities. They understand our business.

– Ellen Steck


WestGroup Market Research

WestGroup Research Board of Directors

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At Westgroup Research, we promise to…

  • Tell the truth: We have built our business with a commitment to tell clients the truth even if it hurts.
  • Be Objective: Every report and recommendation from WestGroup presents interpretations based on research findings, not on pre-conceived ideas.
  • Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
  • Listen to our clients and always keep their best interest in mind.
  • Deliver the highest quality research at the lowest possible cost.
  • Keep all client information strictly confidential and use the information only to conduct the requested research.
  • Protect our clients’ study data so that it is available for client eyes only.