A History of Industry Connections

Our analysts have “client-side” experience in a number of industries and/or have conducted research in a particular vertical for many years.

1. Education – WestGroup has a long history of working with local school districts, community colleges, and major universities on issues ranging from public opinion on override initiatives to student and prospective student segmentation. Other projects include parent and employee satisfaction, school choice, internal communications, disenrollment surveys, and community perceptions.
2. Financial Services – with project directors who have worked in the banking industry for many years, WestGroup offers financial services clients a unique perspective. Our clients include local, regional, and national banks as well as credit unions and insurance companies. Topics include customer segmentation and profitability, new products, channel evaluation, customer experience and more.
3. Government – WestGroup Research has an extensive background in research for municipalities and government agencies, particularly with transportation-related issues (e.g., demand management, long range planning, public transit), air quality, public health (e.g., nutrition & physical activity, WIC, tobacco, teen pregnancy, disease control, oral health), food assessment, law enforcement, service evaluation, and employee satisfaction.
4. Healthcare – With clients ranging from community hospitals to major hospital systems to veterans medical centers, WestGroup project directors have a deep understanding of many of the issues facing health care marketers – patient-experience, continuum of care, competition, reform, market share, and social media marketing. In addition, WestGroup analysts have extensive experience with companies providing wellness products, exercise and nutrition programs for seniors, and major health insurance companies.
5. Non-Profit Organizations – With community service as a core value, WestGroup is passionate about the work we do with non-profit organizations, both local and national. Studies include client satisfaction, social marketing awareness and effectiveness, community image, and public relations research.
6. Utilities – Project directors with client-side experience combined with decades of work in the industry lead to incomparable expertise in the electric utility industry. Clients benefit from insight gained from hundreds of studies on dozens of topics relevant to this sector. Innovative techniques for measuring customer experience, sophisticated analytics and modeling, and electronic reporting have been a value add to utility companies throughout the country.
7. Gaming – We have conducted numerous studies on behalf of area and out-of-state casinos, and have served as the primary research supplier to The Arizona Lottery for more than a decade. Studies include ongoing tracking, new product testing, mystery shopping and more.
8. Housing/construction – This industry is a key part of Arizona’s economy, and WestGroup has extensive experience with builders, developers and contractors. Studies include mystery shopping of model homes, awareness and image testing, product evaluations (floorplans, etc.) and shopper/resident satisfaction studies.
9. Legal Research – WestGroup’s resources and facilities are tailor-made for this growing field of research. We provide an optimal environment for simulating jury selection, testing arguments and evidence, and evaluating litigators in civil and criminal situations.