Trusted Market Research
Drives Better Business

Your custom end-to-end market
research and data analytics partner.

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We understand the challenges of defining, accessing and engaging your target market to gather meaningful insights and answers to solve problems.

Since 1959, WestGroup has helped local, national and global organizations make better decisions through best practice market research.

Gain a trusted advisor who understands your business and sound market research practices

Gain a collaborative partner with a full suite of proven market research and data tools to meet your needs and budget

Breathe easier knowing you have the reliable data and insights you need to confidently make the best business decisions

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A few of the clients we’ve helped make better decisions

With WestGroup Research You Will…

  • AVOID drowning in data and being unsure of how to confidently and strategically leverage it
  • AVOID the frustration of one-size-fits all, or off the shelf research that fails to meet your needs
  • AVOID the hassle and unreliable data and insights of DIY market research
  • AVOID miscommunication and problems by vendors outsourcing parts of your project
  • AVOID dissatisfied customers/employees, lost revenue, and opportunities
  • AVOID feeling overwhelmed trying to handle market research by yourself
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The WestGroup Assurance Plan

The path to reveal the relevant, uncomplicate the complicated, and translate trusted results into meaningful strategy.

Request a Consultation

Share Your Story, Needs, and Challenges in a Discovery Call

Receive a Custom Proposal and Program

Confidently Make Evidence-Based Business Decisions

The WestGroup Research Difference

Better Research. Better Data. Better Decisions.

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What Our Clients Say

WestGroup Research continually impressed me by producing ROI generating results, aligned with our organization’s requirements. Their team’s professionalism, knowledge and skill is extraordinarily effective and efficient. I highly recommend WestGroup for CX and NPS related research.
Ellen Steck
Former VP Branding and Communications Atlas Copco
I have used WestGroup for many research projects over the years at several companies. They are consummate professionals that take the time to understand your business and your project objectives. They understand their discipline well and always delivered on-time and on-budget with great results and insights.
Patrick Servino
Global Supply Chain Benchmarking & Intelligence Intel Corporation
WestGroup Research does not just deliver data and walk away. They lead the discussion of how to use the results to build the strategic architecture of a business solution. I highly value our business partnership with WestGroup.
Charles Freeman
SVP, Director of Marketing
Dickinson Financial Corporation
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Examples of Our Clients’ Outcomes

  • Insights into the minds of customers helped craft better service programs
  • Metrics tracking brand health revealed ways to improve customer satisfaction and engagement
  • Key drivers of satisfaction, loyalty and success were identified and leveraged
  • Feedback systems identified problems that became opportunities to turn detractors into champions
  • Data combined from multiple sources told the whole story and helped focus efforts to improve the customer experience
  • Knowledge to select the most effective messaging, campaign, and successful calls to action
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