Your custom end-to-end market
research and data analytics partner.
We understand the challenges of defining, accessing and engaging your target market to gather meaningful insights and answers to solve problems.
Since 1959, WestGroup has helped local, national and global organizations make better decisions through best practice market research.
Gain a trusted advisor who understands your business and sound market research practices
Gain a collaborative partner with a full suite of proven market research and data tools to meet your needs and budget
Breathe easier knowing you have the reliable data and insights you need to confidently make the best business decisions
The path to reveal the relevant, uncomplicate the complicated, and translate trusted results into meaningful strategy.
Request a Consultation
Share Your Story, Needs, and Challenges in a Discovery Call
Receive a Custom Proposal and Program
Confidently Make Evidence-Based Business Decisions
Better Research. Better Data. Better Decisions.
Your WestGroup Project Director designs and prices a custom research initiative in collaboration with you. This senior researcher remains your direct contact every step of the way. With the support of our experienced team, this expert skillfully manages the execution of all aspects of the study and presents the findings, conclusions and recommendations to your team and stakeholders. The result is a successful project, a positive experience and a strong partnership.
We guide you through the science of the market research discipline to a valid, objective study design that is also practical and budget conforming. We add relentless and rigorous quality reviews and advanced statistical techniques as appropriate. The result is better data and reliable information you can trust for defensible and strategic decision-making.
Our offerings are wide and deep! You benefit from our ability to leverage, customize and tightly control the quality of our comprehensive, innovative in-house suite of quantitative and qualitative research tools, facilities, technology and software. Responsive, agile and high touch service are hallmarks of our brand. Going the extra mile is our business as usual. We never nickel and dime you and always effectively use your time and budget.
You will never wonder or worry about the status of your project or quality of your data. We never waiver from our commitment to honesty and transparency. It’s simply who we are and have been since our founding. If a challenge or unexpected obstacle arises, we are forthright and make every effort to pivot and offer creative solutions and a successful outcome.
Brand Health/Brand Trackers
Dynamic Dashboard Reporting
Message Testing
Customer Experience (CX)
Employee Engagement
Net Promoter Score / NPS®
Feedback Systems
Consumer and Citizen/Voter Surveys
Journey Maps
Travel Surveys
Concept and Product Testing
Mock Jury
User Experience (UX)
Telephone Interviewing Center
On-site Intercepting (Arizona)
Statisticians / Data Analytics
Focus Groups – Facilities,
Recruiting, Moderating
IDI’s / Executive Interviewing
Expert Panel Research Management
Agency
Government
Non-Profit & Member Organizations
B2B
Healthcare
Technology
Education
Housing and Construction
Transportation
Financial Services
Legal
Transit
Franchises / Retail
Manufacturing and Mining
Utilities
Organizations of all sizes from Fortune 500 companies to school districts
Corporate Marketing & Market Research Departments
Other Market Research firms who need our expertise or offerings
Advertising, Marketing and Communications Agencies
Educational Institutions
Courts / Attorneys
Subject Matter Expert Consultants who need a trusted partner
Local and State Government Agencies
Non-Profits and Churches
