We write your questions, conduct interviews, provide immediate top line data, and present a full report. WestTrack, Arizona’s oldest and largest ongoing omnibus study, is conducted monthly with a random sample of 400 adult household heads. Reports include appropriate tables and graphs, narrative findings, conclusions, and action-based planning points.
Choose from either the statewide or metropolitan Phoenix study, adding your own questions for a fraction of the cost of a full-service proprietary study.
Determine current positioning among competitors
Conduct pre/post studies before and after media buys
Monitor public awareness and perceptions on a regular basis
Test new concepts, track trends, or identify attitude changes
Create annual sample bases and profile market segments
Monthly WestTrack schedule:
Finalize questions by the 25th
Interview from the 1st to the 30th
Top lines and tabs by the 10th of the next month
Reports by the 15th
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