Answers are our Business.

When you have questions, who do you turn to? 

You want a company that will guide you through the entire research process – one with years of experience walking in your shoes. WestGroup Research helps key decision makers across a wide range of industry sectors identify and determine the best way to gather information and answer the questions that keep them up at night.

Custom, Agile, Flexible Research Solutions

We are a group of seasoned, committed professionals who believe each research initiative is unique and important.  We will bring our ‘deep and wide’ research expertise to the table, but never try to funnel you into a turn-key, cookie-cutter, one size fits all “product” solution.  We will listen closely, think creatively, and propose the best research solutions.  If a project is not going as anticipated, our agility and flexibility empowers us to quickly work with you to chart a new course to answers and success. The insights you gain mean better business decisions.

Our only goal is your success, because that ensures ours as well.

Your Strategic Research Partners

WestGroup is committed to making your research initiatives successful by being a trustworthy partner who helps you:

  • Synthesize information
  • Inform decision making
  • Define problems and evaluate opportunities
  • Develop strategy
  • Provoke action within your organization
From complex custom studies to ‘Field and Tab’ projects,
we tailor our complete range of services to meet your needs.

Services include:

  • Awareness, Attitudes and Usage Surveys
  • Advertising tracking and evaluation
  • Brand Trackers / Brand Strategy
  • Creative testing
  • New product or product line testing
  • Mock juries/Jury related-surveys
  • Employee or Associate engagement studies
  • CX – Customer Experience / Net Promoter Score (NPS)
  • Stakeholder Research
  • Recruiting/Moderating live or virtual groups
  • Household Travel Studies

We invite you to explore the various other services WestGroup Research offers in more detail by clicking on the sidebar, or contact a WestGroup representative to discuss your particular needs.

WestGroup Research Focus Group

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WestGroup has consistently provided high-quality data in a timely manner. They have been flexible in their scheduling and responsive to our research requests. In addition, they have been proactive in suggesting changes to the survey instrument in an effort to provide more meaningful, actionable results for the Bureau.

— Joan Agostinelli, Research and Development Manager, Arizona Department of Health Services

The Arizona Department of Health Services’ Bureau of Nutrition and Physical Activity has contracted with WestGroup Research since 2005 to perform three post-advertising campaign tests each year. These studies, which include interviewing 800 women each wave, are conducted via field intercepts at grocery store locations across the state. The overall objective of the post-tests is to measure awareness and behavior change among the target audience.