Peter Apostol

CEO and President

Works with World’s Biggest Brands

Mr. Apostol is trusted to manage complex national and international brand and product tracking studies and NPS-focused customer experience surveys on behalf of some of the world’s most recognizable brands – Apple, Samsung, Spotify, Federal Express, Atlas Copco, PNC Bank, Bank of America, and NPR. Peter also enjoys working with local organizations, such as Blue Cross Blue Shield of Arizona.

Experienced, Trusted and Personable   

Industry experts and consultants choose to work with Peter because of his classic, academic research background, “ground up” career, ability to aptly leverage technology, personable and effective communication style, and above all his commitment to deliver “the truth” despite how challenging it can be to uncover in this survey saturated world.

Mr. Apostol has held key roles at WestGroup Research since 1997 and is essential to the firm’s continued growth and ongoing success. While buzz words like “big data”, “data science” and “data visualization” are relatively new to the scene, Peter Apostol has been steeped in the discipline of market research for more than 25 years – long before the Harvard Business Review named Data Scientist “the sexiest job of the 21st century.

Uniquely Qualified 

Peter is uniquely qualified to evaluate, recommend and manage the best solution for your data collection and reporting needs – from custom to “off the shelf”, online panel to phone surveys, and deliverables as simple as raw data to an automated enterprise survey system with dynamic dashboard reporting. Peter began combining his passion for technology with market research to create solutions before tech companies flooded the industry with “turn-key” products but little practical market research knowledge. He can guide you to the best tools – both inside and outside of the tool box.

Leadership and Community Involvement:

  • Truth at Work: Member, Business Leadership Organization
  • American Marketing Association:  Past Board Member, Phoenix Chapter
  • YMCA, Volunteer Volleyball Coach
  • San Tan Soccer, Volunteer Soccer Coach
  • WestGroup Research: Principal Owner, CEO/President, Chairman of the Board

BS, Psychology, Arizona State University
MBA, University of Phoenix

WestGroup Research Executive Staff

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At Westgroup Research, we promise to...

  • Tell the truth: We have built our business with a commitment to tell clients the truth even if it hurts.
  • Be Objective: Every report and recommendation from WestGroup presents interpretations based on research findings, not on pre-conceived ideas.
  • Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
  • Listen to our clients and always keep their best interest in mind.
  • Deliver the highest quality research at the lowest possible cost.
  • Keep all client information strictly confidential and use the information only to conduct the requested research.
  • Protect our clients' study data so that it is available for client eyes only.