Kathy DeBoer

Senior V.P., Chief Research Officer

With more than 30 years of experience in Marketing Research, Kathy is trusted to design rigorous, professional market research initiatives that employ innovative methods to engage the target audience. Ms. DeBoer presents findings in a compelling, and often interactive and automated, manner. Kathy’s clients appreciate her uncompromising commitment to quality, responsiveness and ability to partner with them to successfully complete projects on-time and on-budget.

Public-sector Research:
Kathy DeBoer is well known for her expertise in public-sector research. She has provided direction and resources to many government entities in Arizona and throughout the United States.

Ms. DeBoer has a long history of conveying the opinions of residents, parents, students, employees, voters, and riders to the Schools/Districts, Towns and Cities, and other government agencies that serve these constituencies. Kathy is highly respected for expertise in transportation-related research and recently presented at the Travel Research Board Conference (TRB 2018) in Washington DC.

Private-sector Research:
Kathy works with many clients on customer experience, branding efforts, and marketing communications. Ms. DeBoer serves clients in health care, advertising, media, manufacturing, and consulting.

Clients appreciate that Kathy draws on decades of qualitative and quantitative research practice to creatively craft the best solution for their research needs. Ms. DeBoer is relied upon to help clients determine and define research goals, which often includes an audit of existing data sources. Integrity, responsiveness, flexibility and innovation are the reason’s Kathy has so many long term clients that view her as a partner in solving their business challenges.

Leadership and Community Involvement:

  • Arizona Forward: Chair Central Regional Council 2018-2020. Also currently serves on the Transportation Committee and Communications Committee.
  • About Care: Board Member of this non-profit organization that provides support services to homebound residents in the cities of Chandler, Gilbert, and Queen Creek. Previously served as Board Chair.
  • Arizona State University: Psychology Leadership Council
  • American Marketing Association, Past President, Phoenix Chapter. 
  • WestGroup Research: Owner, Chief Research Officer, Board of Directors

MA Human Factors Psychology, Arizona State University
BA Psychology, Calvin College, Grand Rapids, Michigan

WestGroup Research Executive Staff

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At Westgroup Research, we promise to...

  • Tell the truth: We have built our business with a commitment to tell clients the truth even if it hurts.
  • Be Objective: Every report and recommendation from WestGroup presents interpretations based on research findings, not on pre-conceived ideas.
  • Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
  • Listen to our clients and always keep their best interest in mind.
  • Deliver the highest quality research at the lowest possible cost.
  • Keep all client information strictly confidential and use the information only to conduct the requested research.
  • Protect our clients' study data so that it is available for client eyes only.