Expert 

Respected for over 30 years of practice and innovation in the areas of “Customer Experience” and service quality research, Glenn specializes in consumer and business research for the public utility, health care and insurance industries. Glenn spent 10 years with APS/Arizona Public Service and was their market research department manager prior to joining WestGroup in 1989.

Leader

In addition to consulting and managing his own projects, Glenn served as President and then CEO of WestGroup from 2014 through 2021.  Glenn is currently our Senior Research Strategist and invests his time consulting on research projects and mentoring WestGroup’s analysts, managers and leaders.

Consultant 

Glenn’s clients value him as a consultant and thus his research relationships seldom end when the final presentation is made. He is often invited to be a part of special internal client teams to translate research findings into actions and to assist with implementation strategies.

Leadership and Community Involvement

• Canyon State Academy, Board Member
• American Marketing Association
• Hispanic Chamber of Commerce
• Asian Chamber of Commerce
• Japanese American Citizens League
• Volunteers teaching music and playing piano/arranging music for various church and non-profit organizations.
• WestGroup Research: Senior Research Strategist and Consultant

Education

B.S.,  Accountancy, University of Illinois

M.B.A., Arizona State University

Personal

Glenn and his wife Sue are adjusting to an empty nest now that all three of their girls have moved out and settled throughout the Southwest.  When he’s not working, you can find Glenn running mountain trails near his home in preparation for the next marathon.

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At Westgroup Research, we promise to...

• Tell the truth: We have built our business with a commitment to tell clients the truth even if it hurts.
• Be Objective: Every report and recommendation from WestGroup presents interpretations based on research findings, not on pre-conceived ideas.
• Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
• Listen to our clients and always keep their best interest in mind.
• Deliver the highest quality research at the lowest possible cost.
• Keep all client information strictly confidential and use the information only to conduct the requested research.
• Protect our clients' study data so that it is available for client eyes only.