Glenn Iwata

Senior Research Strategist and Consultant


Respected for over 30 years of practice and innovation in the areas of “Customer Experience” and service quality research, Glenn specializes in consumer and business research for the public utility, health care and insurance industries. Glenn spent 10 years with APS/Arizona Public Service and was their market research department manager prior to joining WestGroup in 1989.


In addition to consulting and managing his own projects, Glenn served as President and then CEO of WestGroup from 2014 through 2021.  Glenn is currently our Senior Research Strategist and invests his time consulting on research projects and mentoring WestGroup’s analysts, managers and leaders.


Glenn’s clients value him as a consultant and thus his research relationships seldom end when the final presentation is made. He is often invited to be a part of special internal client teams to translate research findings into actions and to assist with implementation strategies.

Leadership and Community Involvement

  • Canyon State Academy, Board Member
  • American Marketing Association
  • Hispanic Chamber of Commerce
  • Asian Chamber of Commerce
  • Japanese American Citizens League
  • Volunteers teaching music and playing piano/arranging music for various church and non-profit organizations.
  • WestGroup Research: Senior Research Strategist and Consultant


B.S.,  Accountancy, University of Illinois

M.B.A., Arizona State University

Contact Glenn at:


Glenn and his wife Sue are adjusting to an empty nest now that all three of their girls have moved out and settled throughout the Southwest.  When he’s not working, you can find Glenn running mountain trails near his home in preparation for the next marathon.

WestGroup Research Executive Staff

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  • Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
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