Erin Schultz

Senior Analyst/Project Director

WestGroup enthusiastically welcomed Erin Schultz to our executive research team in 2021.  Previously, Erin invested 18 years of her business career developing research expertise on both the corporate research and supplier side.  This research rock star combination means Erin designs studies with sound, defensible methodologies that are also practical, time-sensitive, and result in actionable insights.

Ms. Schultz honed her research skills working at companies like American Airlines, Sabre, and mega research company, M/A/R/C.  Her recent experience at a small marketing agency led to her interest in joining our team. Erin chose WestGroup for its ‘just right’ size, commitment to custom, agile solutions with responsive service, and a culture defined by integrity and excellence.

Clients value Erin’s ability to tackle complex business questions by building a trustworthy framework to deliver clear answers that drive effective action.  They equally appreciate her compelling and engaging presentation and reporting style. Erin’s gift for business storytelling combined with her inclusion of relevant industry trends captivates her audience and results in inspired client team brainstorms and follow-through on action items.

Ms. Schultz has worked with some of the biggest, brightest and best organizations in financial services, travel, technology, manufacturing, and education. Her impressive client roster includes Care Credit, Crown, Dell, GE Consumer Finance, Sabre, Synchrony, The Ohio State University, Winsupply, and Yaskawa.

Whatever challenges your business is facing, Erin can identify, collect, and analyze the right data to deliver answers and insights with impact!

Education: BBA Statistics, University of Oklahoma / MS Communication, University of North Texas.

Erin enjoys testing recipes and spending time around the dinner table with her husband and three adult children. She’s an Oklahoma football fan, a long-time Dave Ramsey listener, highly competitive and will never turn down a game of cards.

WestGroup Research Executive Staff

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At Westgroup Research, we promise to...

  • Tell the truth: We have built our business with a commitment to tell clients the truth even if it hurts.
  • Be Objective: Every report and recommendation from WestGroup presents interpretations based on research findings, not on pre-conceived ideas.
  • Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
  • Listen to our clients and always keep their best interest in mind.
  • Deliver the highest quality research at the lowest possible cost.
  • Keep all client information strictly confidential and use the information only to conduct the requested research.
  • Protect our clients' study data so that it is available for client eyes only.